Neobanks vs Challenger Banks

Neobank

Neobank is a digital bank operating online, without any physical presence, which provides its customers remote access to its services via a mobile apps.

Their objective is: to make (a bit of) money on (a lot of) customers. Just like a tech company.

Challenger bank

Midsize firms — appeared to compete with larger institutions by specializing in underserved areas. The new branch in banking was created in the way to be technology-driven, offering online-only operations and avoiding complexities specific to the traditional banking.

Their objective is: to grow their balance sheet.

Services Comparison Matrix

Features Neobanks Challenger Banks
Regulation Not regulated as a bank Regulated as a bank
Business model Similar to a tech startup Similar to a bank
Main objectives Grow its user base Grow its balance sheet
SERVICES
Payments
Debit cards
Mobile interface
Loans —
Overdraft —
Deposit Protection —

Comprehensive Banking Model Matrix

Banking Model Definition Banking License Channel Benefits Pitfalls
Challenger Banks Fintech company natively built around retail banking Yes Digital
  • Transparency
  • Personalization
  • Simplicity
  • Low-cost structure
  • Lack of credibility
  • Problems with attracting new clients
  • Security concerns
Neobanks Type of direct bank that is 100% digital No (operate through licensed partners) Mobile apps
  • User-friendly
  • Fast
  • Low-cost structure
  • Lack of credibility
  • The necessity for strong marketing
  • Security concerns
Traditional Banks A financial institution licensed to receive deposits and make loans Yes Undergoing digital transformation
  • Credibility
  • Control over the market
  • The necessity for modernization